Hans Showmaster

Hans Showmaster is the main antagonist of the game.

Description
Hans Showmaster – The host He is famous, rich, ruthless and the creator of countless successful Shows that brought joy and distraction to the poor population of a wasted, hopeless world. When he is informed about an undead, he creates a new format and abducts Ben to "persuade" Ed into his twisted new game show."

-Hans description in Steam and the page.

In the Game
After abducting Ben, Hans orders Ed to compete in his new Game Show, Rundead, an Obstacle course for the Undead.

Hans doesn't appear in person for the majority of the game, rather his image is used for several obstacles and posters.

The final level of the game is a race between Ed and Hans, during which Hans is knocked off the course and falls to what is presumed to be his death, however, during the closing credits, it is revealed that Hans survived the fall and is seen crying.

Trivia

 * Given the ending, Hans is treated as more of a good guy, since he was unintentionally protecting Ben.
 * A theory among fans is that Hans knew Ed's intention the whole time and was actually trying to protect Ben.